Twitter embraces TikTok-style ‘immersive’ video


Movies on Twitter will now look much more like TikTok. The corporate that it’s switching to a full-screen “immersive” video participant for watching clips. It’s additionally borrowing the now-familiar “swipe up” gesture that can enable folks to endlessly scroll by extra movies on the platform.

The replace will make watching movies on Twitter really feel much more like shopping TikTok or Instagram’s Reels, not less than by way of the consumer interface. The adjustments are restricted to Twitter’s iOS app for now, however the firm mentioned an analogous replace for Android might arrive within the “coming weeks.”

Whereas Twitter has lengthy promoted video, particularly stay video, in several components of its app, the change is likely one of the firm’s most aggressive strikes to push video on its customers. It might additionally show controversial, as some customers might discover the brand new full-screen movies disruptive. The corporate notes that customers can navigate again to the unique tweet utilizing the again arrow within the high left nook of a clip.

Individually, Twitter can also be testing out a change to drive extra folks to video content material throughout its platform. The corporate is experimenting with a brand new part for video suggestions in Twitter’s Discover web page. These ideas can be “obtainable to folks in choose nations utilizing Twitter in English on iOS and Android.”

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