Spotify could also be tempering its podcast push. A TechCrunch supply claims the streaming service is reducing 11 unique podcasts from its Gimlet and Parcast studios, together with How you can Save a Planet, Crimes of Ardour and (within the second quarter of 2023) Horoscope As we speak. The cancellations can even contain layoffs of “lower than” 5 p.c of Spotify’s podcast group, with some staff shifting to different podcasts.
The corporate mentioned it does not touch upon worker modifications. The shakeup has additionally seen Spotify assign new managing administrators for each Gimlet and Parcast, the supply mentioned. Spotify Studios and The Ringer stay untouched.
That is the primary time Spotify has axed a number of podcasts on the similar time. Whereas the reported insider did not know the precise reasoning behind the transfer, it is thought that the service is dropping underperforming reveals to assist it consider full-fledged exclusives, starting from current hits like Batman Unburied by way of to imminent initiatives.
A pruning effort like this is not shocking, if true. Spotify has over 500 unique and unique podcasts, they usually’re not all assured to construct sturdy audiences. The technique couldn’t solely assist Spotify enhance its focus, however lower prices at a time when many tech firms are both slowing new hires or shedding employees in droves.
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