Now TikTok is copying Instagram with ‘Picture Mode’


At this level, we’re all fairly used to seeing Instagram copy TikTok. Now, in a brand new twist, TikTok is copying Instagram with a brand new function referred to as “Picture Mode.” The replace permits TikTok customers to share a number of nonetheless photographs in a put up, together with captions of as much as 2,200 characters.

The brand new picture posts, which might additionally function music, will seem in customers’ For You web page alongside movies. In a weblog put up, TikTok says it hopes Picture Mode, mixed the recently-extended enable creators to “categorical themselves and extra deeply join with others.”

However Picture Mode can be making the For You Web page extra like Instagram in ways in which will not be as inventive. In response to Mashable, the function is already by creators to share recycled textual content memes and different content material that’s typically in style on… Instagram.

However TikTok now copying Instagram’s unique premise is very noteworthy on condition that Instagram has reportedly been battling engagement with its TikTok clone, Reels. The Wall Avenue Journal not too long ago that TikTok continues to be vastly outpacing Instagram Reels in each day watch time.

It’s additionally the newest bout of each social media platform shamelessly copying one another till all of them look type of . Within the final six weeks alone: and have provide you with their very own tackle French upstart BeReal (Instagram’s hasn’t formally launched but). Twitter launched a TikTok-style feed for movies. Whereas YouTube Shorts, itself a TikTok clone, added TikTok-style .

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