Amazon Pulls the Plug on Children’ Interactive Gadget Glow


Amazon has discontinued Amazon Glow, an interactive video-chat machine centered on serving to children and family members play collectively by way of the web amid the pandemic.

Launched in 2021, Amazon Glow featured a video display screen and projector that gave kids entry to a variety of leisure and academic content material. A video display screen related the kid with the distant particular person on the opposite finish of the video name whereas projecting a gaming house onto a silicone mat each folks may take part in.

However apparently, the gross sales did not meet expectations, main the Amazon to cancel the product.

“At Amazon we predict large, experiment, and put money into new concepts to thrill prospects,” mentioned Amazon spokeswoman Kristy Schmidt, who confirmed the Glow’s cancellation. “We additionally regularly consider the progress and potential of our merchandise to ship buyer worth, and we usually make changes primarily based on these assessments. We will likely be sharing updates and steering with Glow prospects quickly.”

The Amazon Glow included a variety of leisure and academic content material. Video games like checkers and Go Fish have been inbuilt, in addition to puzzles, 1000’s of books, and a free drawing app that would scan objects into the art work and do enjoyable issues like create a jigsaw puzzle out of your favourite toy by smashing it on the display screen. 

Amazon additionally partnered with studios for branded experiences from Disney, Mattel, Sesame Road and Nickelodeon. Curated video content material was out there, however children may solely watch movies whereas they’re calling an accredited grownup. 

The machine retailed for $300 however was listed Tuesday at $150 for members of Amazon’s Prime program, 55% off the checklist worth, earlier than being listed as unavailable.

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